No Man’s Sky ASA Investigation is Great for Gaming


Developer Hello Games have found themselves in hot water following news that the UK Advertising Standards Agency is investigating the Steam store page for the title. The agency believes the page is misleading to consumers dipping into their pocket and that it doesn’t represent the features found in the game itself.

Such discrepancies are commonplace within the gaming industry. For years developers and publishers have been feeding gamers and media with gameplay demos and screenshots of content that end up on the cutting room floor before release. Being the internet, the backlash is mostly contained to the confines of social media, where thousands of gamers vent their frustration before the hatred towards the publisher, or developer, retreats into the shadows.

A stench of rinse and repeat follows and the community’s willingness to buy in is understandable when you haven’t your hands on the final product itself. Sometimes, things can be blown out of proportion and justice that’s delivered for inconsistencies can be harsh. This could be down to publishers coming down hard on developer’s to speed up development, or issues regarding the game coming to light near its proposed release date.

The fiasco currently surrounding No Man’s Sky seems clear as day and will eventually come full circle. Whatever outcome that turns out to be is for another day. However, the issues surrounding No Man’s Sky does once again highlight a glaring issue within the gaming industry, the contrast between what consumers are shown and what they receive.


The ASA’s investigation into No Man’s Sky could be exactly what the gaming community needs to push for fair advertising of video games. The harsh criticisms towards Hello Games was a catalyst in ASA’s decision to begin an investigation, a level of disdain towards one game on an unprecedented level.

Putting it simply, No Man’s Sky become the poster child of deceptive terminology, the fall guy for the community’s growing hate for publishers and developers misleading their consumers. That doesn’t necessarily mean Hello Games and Sean Murray crossed a line, many have before them, albeit somewhat more discreetly.

The situation surrounding No Man’s Sky might deter other publishers from falsely advertising their titles before release, god knows there’s plenty of them around; we’re looking at you Ubisoft. The community’s willingness to take an extra step and officially complain about No Man’s Sky should be a benchmark for all the games that mislead consumers and punishment just as severe should be dished out.

Right now, the community has their villain in Murray and they most definitely plan to make an example of him.

The author’s opinion is his own.

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Have a few years of freelance journalism under my belt. Enjoy writing and bringing news to gamers around the world.